(Paris, France, Tuesday 28th April 2020) – Cottonwood Media and Federation Entertainment are pleased to announce the appointment of Tiffany Weltman to the newly created position of Director of Digital Marketing, effective immediately.
With a solid track record in marketing that spans a decade (working for CANAL+ and MYTF1), Tiffany’s main remit for Cottonwood Media (Federation’s kids programming subsidiary) will be to further develop the company’s international digital strategy working across all social media and digital platforms (social networks, and channels such as YouTube, AVOD, etc.), as well as creating exclusive online content. She will also continue to promote Cottonwood’s kids shows, whilst providing on-going support to key broadcasters, and further building the respective programming brands.
In addition to this, Tiffany Weltman will also extend her expertise to Federation Entertainment’s overall digital marketing strategy for the group as a whole, in order to reinforce the company’s brand as the media landscape continues to evolve.
“It’s great to have Tiffany join our team! She is a unique executive and brilliant marketing strategist who brings substantial business acumen to the creative process. The timing couldn’t be more perfect as global audiences are turning to content across all channels and platforms to get through these challenging times,” said David Michel, CEO and President, Cottonwood Media and Co-Founder, Federation Entertainment.
One of the key productions she will work on is the TV franchise Find Me in Paris (78 x 26’), with Seasons 1 and 2 already a massive social media success on YouTube (with almost 10 million views and growing by 740% since November 2019), Spotify (registering 1.15 million streams in 2020), and Instagram (2.4 million impressions with an average level of engagement of 29% in 2020).
Tiffany Weltman began her TV career in 2011 and was responsible for heading up the marketing and partnerships for youth programming at Canal+, before joining TF1 in 2013 as part of the WAT.TV team. In 2015 she developed the MYTF1 XTRA service under the direction of Olivier Abecassis and Olivier Ou Ramdane, before being promoted to Head of Content Strategy for MYTF1 in 2017.
NOTES TO EDITORS
About Cottonwood Media
A subsidiary of Federation Entertainment, Cottonwood Media was created by David Michel, Zoé Carrera Allaix & Cécile Lauritano. Cottonwood Media creates, produces and invests in premium, talent-driven content with a focus on bringing together North American and European audiences, on both linear and non-linear platforms. In 2015 Cottonwood Media partnered with Federation Entertainment to form Federation Kids & Family, a global distribution division which distributes original content as well as third party acquisitions. Based in Paris with offices in Los Angeles, Toronto and Berlin, Cottonwood’s productions include the preschool series The Ollie and Moon Show, the animated comedy Squish for 6-10 year olds, teen drama Find Me in Paris (a premium live action series co-produced with ZDF, ZDF Enterprises, Be-Films and the Opera National de Paris), now with 3 seasons; as well as feature films such as Around the World in 80 Days, distributed by Studio Canal.
About Federation Entertainment
With offices in Paris, Los Angeles, Rome and Madrid, Federation Entertainment heralds a new breed of independent European studios, focusing on the creation, production, distribution and marketing of high-quality original productions for the global marketplace.
Created in 2013 and spearheaded by Pascal Breton, Federation is also jointly managed by Co-Founders Lionel Uzan (CEO) and David Michel (CEO & President of Cottonwood Media, overseeing the Kids and Family division) alongside Stéphane Sperry (Co-Founder/Producer) and Serge Hayat (Co-Founder/Strategic Advisor) . They were later joined by Thierry Sorel (Head of Fiction), Benoit Lacombe (Group COO), Ashley Stern (Head of Federation Entertainment of America) and Patrick Wachsberger (ex Co-Chairman of Lionsgate Motion Pictures) who Federation joined forces with in 2019 to launch the joint- venture Picture Perfect Federation. Federation has also expanded into non-scripted following the merger with WeMake, (the company originally created by Bouchra Réjani in 2017), and the arrival of documentary producer Myriam Weil in 2019.
Federation’s prestigious portfolio features the cult spy thriller The Bureau (50 X 52’) the financial thriller Bad Banks (12 x 52’ – nominated for the International Emmy Awards 2019), Undercover (20 x 52’ – CANNESERIES 2018), The Twelve (10 x 52’ , awarded at CANNESERIES 2019), They Were 10, a modern day adaptation of the Agatha Christie best-seller, Marseille(a Netflix Original Series), Marianne and Baby (3 Seasons), Mytho (winner of 2 prizes at Series Mania 2019), Made in Italy, which chronicles the birth of the Italian fashion world of the 70’s, or Amsterdam Vice, Floodland and The Grave (the latest series from Omri Givon). On the Kids/Youth programming side, the hit Find Me in Paris (78 x 26’), and animation series The Ollie & Moon Show and Squish (52 x 13’).
Federation Kids & Family
Tel: +33 (6) 82 57 06 09
Tel: +44 (0)7957 334228